Our Story

Grace & Rose New York was founded on a simple belief: that style should feel timeless, effortless, and empowering.

What began as Grace New York — my personal dream to create a brand inspired by elegance, confidence, and the energy of New York City — has evolved into something far greater over the years. From the very beginning, my daughter Rose was part of the journey. She spent countless hours alongside me in the studio, attended fittings, supported daily operations, and learned every detail of how the brand was built.

As time passed, so did the vision. While Grace New York became known for its classic silhouettes and understated sophistication, Rose brought a fresh perspective to the brand — embracing contemporary cuts, modern styling, and a refined approach designed for today’s woman.

Now, at 28, Rose leads Grace & Rose New York into its next chapter. With a renewed focus on modern elegance and attainable luxury, the brand continues to evolve while staying true to its foundation: quality craftsmanship, confidence, and thoughtful design.

This transition also marks my retirement. After years of dedication, I am incredibly proud to pass the brand into the hands of the next generation — knowing it will continue to grow with vision and passion.

At Grace & Rose New York, we design for women who appreciate timeless fashion with a modern edge. Every collection reflects our commitment to sophisticated silhouettes, versatile essentials, and effortless confidence.

Thank you for being part of our journey — past, present, and future.

With love,
Grace and Rose