About Us

Grace & Rose New York was founded on a simple belief: that style should feel timeless, effortless, and confident.

What began as Grace New York — my personal dream to build a brand rooted in elegance and authenticity — has grown into something much greater over the years. From the very beginning, my daughter Rose was part of the journey. She worked alongside me in the showroom, attended fittings, supported daily operations, and learned every detail of how the brand was built.

As the years passed, so did the vision. While Ivy London stood for classic silhouettes and refined femininity, Rose developed her own modern perspective — embracing updated shapes, contemporary styling, and a fresh direction for today’s woman.

Now, at 31, Rose leads Grace & Rose New York into its next chapter. With a renewed focus on modern elegance and accessible luxury, the brand continues to evolve while staying true to its foundations: quality, confidence, and thoughtful design.

This transition also marks my retirement. After years of dedication, I am incredibly proud to pass the brand into the hands of the next generation — knowing it will continue to grow with purpose and passion.

At Grace & Rose New York, we design for women who value timeless style with a modern edge. Every collection reflects our commitment to refined silhouettes, versatile pieces, and effortless confidence.

Thank you for being part of our journey — past, present, and future.

With love,

Grace and Rose